Inevitable changes in a Facebook world

After a slight social media blog hiatus I am BACK and boy has there been a commotion since I’ve been away with Facebook hogging most of the limelight.

We’ve been hearing about page updates, changes and adds whilst the ever evolving  Facebook Vs Google+ debate gains further momentum. New measurements for Facebook Insights, Facebook Timelines, Subscribe Buttons, News Ticker, Smart Lists, News Feed and Improved Friends lists are just some of the buzz words rocking the boat.

There have been a mixture of reactions from the general public through posts and  tweets, a blend of anger, frustration, surprise and a teensy weensy speck of rejoicing.  Some groups have even chosen to display their emotions through self created dedication pages of complaint, with titles such as: “I HATE WHEN F A C E B O O K MAKES CHANGES TO OUR HOMEPAGE!!!!!!” or “Faceboòk is like a female.A mission to figure out & when you do, it changes” .

(For your amusement – and mine – I have added a screen shot of some of the titles for a bit of a laugh!)

As Bertolt Brecht once stated “Because things are the way they are, things will not stay the way they are”.  This is particularly true of Facebook.

For some reason when it comes to new technology people are especially queasy about learning new things. And being old is no longer an excuse. Pretty much every generation is represented and affected by social media platforms and because the platform in question  caters to the general public and businesses there will always be the desire to improve and develop it, and with that, the need to learn it and use it.

Therefore, the question is not What new changes do I need to learn now?  the more important question is Where does this leave my current online social strategy?
 

Does Religion have a place at the proverbial ‘Digital’ Table?

If social media is a form of community and religions form community and both are about uniting community, why wouldn’t religion fit here?

The other day I was reading through a list of Twitter headlines, building my connections and deciding from whom I’d like to hear, when I came upon a headline that read “I’m a Christian, a Web Developer, a Computer Analyst and a Farmer”.

My first response was to laugh. Wow I thought this guy must be busy. I considered posting it on Facebook along with the caption “Would you follow him?” and then stopped to look at why I was so humored by his headline, because, when I really looked at it and I guess if I was really being honest with myself, I actually felt a little…..well, a little perturbed, as I’m not in the habit of defining people by their religions.

Did religion belong in social networks? When did it matter if you were a Computer Analyst by day and went home to pray to your sacred God by night? In what world did it become au fait to add ‘Jesus-follower. Contemporary Christian recording artist. Author. American Idol Season 5 finalist’ like a prerequisite on a Resume, to your headline. I could just hear them now ‘Ah yes I’ll hire the God fearing Evangelist please, at least I can be sure my computer analytics will be coming from a “good” source’.

We had come a long way from the days of the bible bashing door knockers (hallelujah!) and the hotel room bibles (can I get an Amen!), so to once again face them on my social space and in my very own room, was a little confronting. Did I really need the TweetOracle citing phrases of the bible telling me ‘We shall make it to heaven on judgement day’ and that ‘We shall not be harmed by the snares of the devil’…before I’d barely choked down my breakfast?

A quick search on Facebook and Twitter for well known religious folk brought up a list that some might say, reached the heavens, with many of them being followed by nearly 1 million people! Personalities like Pastor Cash Luna, Evangelist Billy Graham or Christian Rick Warren, who incidentally claimed to live in a ‘State of Grace’, (I’m betting there’s no extra star on the flag for that little slice of goodness) with each person brandishing their views or regurgitating their holy book.

There’s no doubt the digital age has brought a lot of people, communities and countries closer and sure, we all have the choice to read, listen or follow these people…each to their own I say, but how would you feel if your friends started sprouting their religious views in their status updates or tweeting an Amen! to every post you made? Would you be expected to comment? Would you stay open minded and allow them the freedom of your Facebook wall? Would you feel able to contribute your views? Or would you suddenly de-friend them? Maybe, you already have.

Or maybe, just maybe, you are religious and the advent of Google+ circles and huddles has allowed you a place to preach to great delight without effecting your business network or those you are not so sure would appreciate it.  If the very notion of community is a social group working together as one, isn’t it only fitting that religion might produce a sermon from this platform. What better way to pass through borders, expand the horizons and reach a multitude of people in their own living rooms.

After all, If I can be inspired by the work of Nelson Mandela, the philosophy of Ghandi and the words of the Dalai Lama and feel moved to post their quotes to my status updates so too the philosophies of spiritual and religious leaders delicately woven into the rich tapestry of the ‘proverbial’ digital table.

Image sourced from savinien.fr

To Blog or not to Blog…

To Blog or not to Blog… is that really the question??

I suppose in the Social Media Platform Race blogging may seem to have taken a backseat behind the new media debate of Facebook versus Google+ but I’m guessing if you are still tossing up the To Blog or not To Blog question you are still not convinced and with good reason. I’d even go so far as to guess you’re probably not marketing your company, service, views or business via other social media sites yet. My next question would be. Why not?

More businesses are realising the power of social media and are increasingly turning to blogging as a way to rank higher in search engines or connect to their customers. Real time responses are worth it’s weight in gold. Long gone are the days of stagnant websites that cost a fortune and take a professional to upgrade.  A blog allows you to do it yourself and update it as you please.

If you are actively blogging then you will have a better chance of being found. Blogs allow your client to interact and comment on your service. Dated testimonials are no longer needed. Nowadays it’s Likes and Followers that rate your success and give you credibility.

Before making a buying decision customers are looking to retailers stories and consumer responses.  By blogging you are providing excellent backlinking and higher ranking in search engines. What’s not to love about that? An uploaded image from your Facebook Business Page or embedded video from your YouTube channel doesn’t hurt either.

Blogging will help traffic generation, that’s guaranteed, plus it will give you an online space to market or advertise your product from little to no cost. With that in mind I highly recommend to take the plunge, answer the question and don’t be afraid to comment. It’s worth it!

Image sourced from: growmap.com