To Blog or not to Blog… is that really the question??
I suppose in the Social Media Platform Race blogging may seem to have taken a backseat behind the new media debate of Facebook versus Google+ but I’m guessing if you are still tossing up the To Blog or not To Blog question you are still not convinced and with good reason. I’d even go so far as to guess you’re probably not marketing your company, service, views or business via other social media sites yet. My next question would be. Why not?
More businesses are realising the power of social media and are increasingly turning to blogging as a way to rank higher in search engines or connect to their customers. Real time responses are worth it’s weight in gold. Long gone are the days of stagnant websites that cost a fortune and take a professional to upgrade. A blog allows you to do it yourself and update it as you please.
If you are actively blogging then you will have a better chance of being found. Blogs allow your client to interact and comment on your service. Dated testimonials are no longer needed. Nowadays it’s Likes and Followers that rate your success and give you credibility.
Before making a buying decision customers are looking to retailers stories and consumer responses. By blogging you are providing excellent backlinking and higher ranking in search engines. What’s not to love about that? An uploaded image from your Facebook Business Page or embedded video from your YouTube channel doesn’t hurt either.
Blogging will help traffic generation, that’s guaranteed, plus it will give you an online space to market or advertise your product from little to no cost. With that in mind I highly recommend to take the plunge, answer the question and don’t be afraid to comment. It’s worth it!
Image sourced from: growmap.com
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