Very often I find I have to coach my clients with the best way to blog for their business. Some are absolute stars, naturals who cant stop writing once they put fingertip to key, whilst others can often feel they have nothing to say, yet when questioned about their business it can be hard to get a word in edgewise. If you fall into either of these categories then Blogging is the medium for you. The only thing you need to keep in mind is the reason you are writing in this space and most importantly why you are here.
When Blogging for your business remember to provide information of the product or service. I always advise to stand in the customers shoes for a moment or better yet, (this is a lot more comfortable) sit in the swivel chair of your client. What are your customers needs? What keywords are your prospective customers using? By this I mean what are people typing into a search engine such as Google, Yahoo or Bing. These are the potential customers you want to attract. Remember there are about 50 million or more blogs out there, so you need to write in a way that will help your blog be found, introducing – Search Engine Optimisation.
SEO or Search Engine Optimisation is a big thing to consider when blogging. Bloggers need to keep in mind that most people will be searching on their pain. For example, a Masseuse’s client will be the one that is typing into a search engine keywords (or tags) such as ‘headache, sore, muscles, aches, pains’ rather than technical terms such as, ‘shiatsu, acupressure or bio-dynamic’.
Very often the lingo or terminology you use as a business owner or employee will not be used by the everyday person as they are not in that world. Professional people use a language all their own. Depending on what profession the person belongs to, dictates the language they use. When the professional is dealing with the general public, they sometimes forget that they need to use “laymans” terms in order to be understood.
So consider your client and most of all provide your service. Below are a few tips to use when blogging.
- Always keep the goal and aim in sight. If it helps, write it down first then begin to write your blog with that in mind. This will give you a visual goal to refer back to.
- Go back to basics – Explain clearly what, how, why and where. e.g What is the product or Business, How does it work, Why would I want to buy/use it (list benefits) and Where can I access it. (here you can add the website, give your phone number, email address or add a clickable link)
- Use your stories. Be very clear and remember to explain each character and product and why it is important to the story. Don’t be afraid to remind the reader of where they can buy the product and just how easy it is to get. Remember you believe in the product that’s why you are giving them this free and useful information.
- Add a Success Story – Has a customer bought something from you and been extremely happy with their purchase?
- Tagging & Categorising – Tagging is the specific words that people search with on Google. Categorizing is the umbrella term to file your blog posts into. I like to imagine it like a filing cabinet. Your categories are the the titled folders and your tags are the various individual papers that file into the folder. E.g Category – Childrens Toys Tag – Dora The Explorer Doll
- If you mention an especially large known brand name in your blog, you must include this as a tag, it as well as other common everyday words are most likely to be used in a search.
- Keep your stories interesting and always relate it to your product or service in a fun and enjoyable way!
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